The first teaser trailer in which I looked for codes and conventions is the trailer of a bollywood movie named 'Kaminey'. This film is directed by Vishaal Bhardwaj along with the scoring done by Vishaal Bhardwaj as well. Produced by UTV Motion Pictures. The teaser typically starts with an impressive shot of the movie with the lead character. This makes it the first code, impressive shot, whether it is in terms of it's camera angle, camera movement, mise en sene and sound as well. The prime objective of a teaser is to generate interest in the viewer, to make him/her watch more of it. The teaser of Kaminey was 30 seconds and generally speaking, officially, teasers can be anywhere between 30 seconds to 1 minute [wikipedia]. Which means that the convention was maintained. Also, the teaser of Kaminey consists of it's OST (Official Sound Track).
The second teaser I analyzed for codes is of a film named Golmaal 3, which was directed by Rohit Shetty. Produced by Eros International. Golmaal 3 made a teaser of 1 minute and 6 seconds, which means that the convention was shortly maintained. Also, the teaser is a mash up of broken comedy, action and dramatic sequences, mostly comedy because the film itself is comedy. It also contained shots that were not a part of the movie, which is, the shot of the lead female character standing on a car. Pretty fake shot if it is analyzed from the media's perspective, but still, it is a shot included in the teaser. However, the teaser trailer includes two different tracks from the movie. The first track is a new track made for the film and the second one is the track from both of it's prequels (Golmaal and Golmaal Returns).
The third trailer I analyzed was of a recent film which would release soon. The all famous Shahrukh Khan's Don 2. This teaser starts with a sequence of highly impressive shots (a shot of wild nature taken from the helicopter where Don is traveling in his yacht. Three more conventions of a teaser trailer here :-
i- Slow paced impressive shots
ii- A narrative
iii- Text tags in the teaser
Don 2 has a teaser of 1 minute 27 seconds, which breaks the convention of limiting to the time frame but the narrative explains what the film is going to be about.
Links :-
Don 2 :- http://www.youtube.com/watch?v=1at8wo8TnEM
Kaminey :- http://www.youtube.com/watch?v=F0qMj4O11ZY
Golmaal 3 :- http://www.youtube.com/watch?v=RiFWllVG_o4
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